For the third consecutive year, the Jeep Wrangler was recognized as the ‘Hottest 4x4 SUV' at the Specialty Equipment Market Association (SEMA) trade show today in Las Vegas.
SEMA president and CEO Chris Kersting presented the award to Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC's service, parts and customer-care brand, and Mark Allen, Head of Jeep Design, in the Grand Lobby of the Las Vegas Convention Center. "The SEMA Award helps guide consumers toward the hottest-trending and most accessory friendly vehicles on the market," said Kersting. "Our SEMA show exhibitors are industry visionaries who determine the winners of the SEMA Award based on the vehicles they showcase in their booths. Each booth vehicle represents a ‘vote' and the most prominent models in each category are the winners."
"Jeep Wrangler is an icon and one of our most customized vehicles," Gorlier said. "We offer more than 300 performance parts and accessories for the vehicle and we'll offer even more with the creation of our Mopar off-road division that will create new Jeep Performance Parts."
Jeep Performance Parts is a new portfolio of high-end, hard-core Jeep parts, including axles, lift kits, bumpers, winches, skid plates and suspension components. These parts will offer factory-engineered solutions to increase off-road performance. Today, Mopar's new off-road division announced a Mopar 6.4-liter HEMI V-8 engine conversion kit and a new 5.7-liter HEMI conversion kit, which cover 2007 through 2011 model-year Jeep Wranglers.
